Wednesday, February 24, 2010

Having a domain name and web site

Just like all things in life, the ways to run a business are rapidly changing and evolving. The potential involved with having a domain name/web site is staggering to say the least. A web site gives the consumer a ‘shop front’ that is not only open 24 hours a day, seven days a week, but is also situated right on their desktop. Instead of being locked into only the immediate area, the whole world’s marketplace becomes your sphere of interaction.

Customers can access information on all your products, no more salesperson with limited knowledge trying to explain something they know little about. No more waiting in lines for help, all people have access immediately.

The domain name of the website gives great freedom to the business process. Having your own name is like having an address, then infinite emails can be added to the name so different departments within the company can be reached without having to wait at reception. For example, sales@ Mary’s Plants.com will put the shopper in direct contact with Mary’s sales section.

As a business, the domain name adds professional authenticity, as your address is not affiliated with other companies. In the area of communication, the email system opens up many avenues. Instead of having to put clients on hold because of limited personnel, innumerable emails can arrive at once, even when there’s no one in the office. Then you can pick and choose which one’s to reply to first (the most urgent), while people browsing can wait till later. First come, first serve becomes obsolete as necessary customers automatically reach the front of the line.

How to get a Website

The search engines keep a cache of every web page in their
index.

In English, this means: The search engines make a copy of
every web page they visit and put in their records… ummm, I
think that’s what I mean.

When you use a search engine the results list relevant
pages to your search, usually ten results per page.

Each result includes a live “link” to the page, and a
“cache” or “snap-shot” of the page, recorded the last time
the spider visited that page, at some time in the past.

If you wish to get a website indexed, first you must have a
website… preferably a real one that you own, not a “free”
website a’ la Geocities etc.

It only costs about $8 to register a domain name, and about
$5 a month for cheap hosting, while $10 a month will get
you very good quality hosting.

To get indexed fast, I recommend you start a blog on your
site. This can be with any blog software, but I think that
WordPress is the best…

If you get good quality hosting, it will include cPanel and
Fantastico scripts. In fantastico scripts are about 50
scripts you can automatically install on your server with
one click… and WordPress is one of them. The alternative
is to manually install wordpress yourself.

Once you have built the basic barebones website (Main page,
½ a dozen content pages, and a sitemap linking them
together, it’s time to get indexed in the search engines.

You can “submit” your site to the search engines if you
wish, but that is too slow.

Here’s where the blog comes into play… post articles or
messages to your blog on a daily basis, and don’t miss a
day for the first few weeks at least. The posts must be
interesting, and relevant to your site.

Configure your blog to automaticlly “ping” the blog
directories every time you publish a new post.

Here’s what happens… Google, Yahoo, MSN and the other
search engines are always looking for fresh content to
serve up to their search visitors or clients, and one place
they look for fresh content is in blogs. Search engines
absolutely love blogs, because they are dynamic — updated
on a regular basis by their owners – as apposed to normal
website pages which largely remain static – unchanged for
months on end.

If you update your blog every day by adding fresh articles
or other content, the search engines will notice, and they
will soon be visiting your blog every day like clockwork.

I include a link to my regular website pages by adding a
link to either my homepage or sitemap, in the sidebar
(menu) of my blog.

The second best thing Search Engines love after fresh
content is “links”… they will literally die for links, and
if they find a link anywhere that they’ve not seen before,
they make a record of it, then follow to to where ever it
may lead… and if the link they find is on your blog, you
better make sure it leads to the sitemap of your website.
Double check that it does, by clicking on it after you make
it.

Web Hosting Company

Nowadays, anybody can afford to order a feature-packed web hosting plan for next to nothing; however, affordable price is not the only criterion which should be considered when purchasing web hosting services. In this article, I'll explain the basics of what you should look for in choosing a web hosting company, not just concentrating on the best price and features, but also on reliability and honesty. You're investing your money and effort into finding paying customers and you wouldn't like to lose them in order to save a few dollars per month on a web hosting service.

When looking for a web hosting company, it doesn’t matter if this is just for the inception of a web or the move of an established site; you need to consider a large selection of criteria to determine which company to go with:


Customer support

Website hosting service isn’t just storage or bandwidth. Based on personal experience and that of others, even a top-notch service is worthless without customer support. If you own a business website, your hosting provider needs to be there for you 24/7 and give you instant access to the technicians you need to solve your problem; otherwise, you may end up losing customers and money.


Downtime guarantee and service monitoring

Having a personal website go down is a minor inconvenience; having a business website go down is a serious matter. What amount of profit would you lose if your site had been down for a week? Long downtime may be very harmful to today's companies which spend large amounts of money on advertising their websites. Essentially, there are two rules regarding reliability that one should look at:

1. You should check if there is an uptime guarantee offered. A truly service-oriented provider will also give a money-back guarantee, offering a discount or free service as compensation for downtime. Any company which avoids taking responsibility won't put much effort into the service.

2. I definitely wouldn't go with a company claiming 100% uptime, as there is no such thing as a server with 100% uptime. If anyone ever claims their server has a 100% uptime they are either lying or they don't perform the necessary upgrades that prevent a machine from being compromised.

Reputable web hosts will post statistics on their site: What is the frequency of interruption? How about the average percentage of downtime? If these aren’t posted, ask; if the answer isn’t forthcoming, that should be a warning sign. If you still go with a host which doesn't monitor servers, you'll have to do the monitoring yourself. I recommend http://www.siteuptime.com, as it's one of the best monitoring services available for free in the market today.


Backups

There is no host which is safe against different types of technical and programical failures, so make sure that the company runs scheduled backups. The other advice would be always having a backup of your website yourself, as you never know what might happen. cPanel, which is the most popular web hosting management software at this time, has a very comfortable backup-making tool. It allows you to backup files and databases quickly and easily, so backups are no longer a problem.


Acceptable use policy

Web hosts may have 200-300 or more clients per server; there is no exact number, as companies have different hardware and each hosted website has different resource usage. There always is a possibility that a few of those customers host illegal content. There are web hosts who have had their servers unplugged, resulting in their clients’ websites going down. I'm sure you don't want to put your business at risk and have your website hosted on the same server together with illegal pornography and software sites, so check host's acceptable use policy to find out, if the host takes care of what's hosted on their servers.

Hosting your site on an uncared-for server will also result in a low speed. If somebody on the same server sends spam, the server's IP address will be blacklisted and you'll have serious problems as recipients stop receiving your emails. Use the "Spam database lookup" feature on www.DNSstuff.com to check if a web hosting company is blacklisted. Spam is being sent almost everywhere, so having one or two red records isn't that bad; but, if there are more, it may become a problem later on.


Unlimited bandwidth and web space

In web hosting industry, the adage "you get what you pay for" is almost universally applicable. Do not fall for hosts offering unlimited allowances, as there is no unlimited bandwidth, nor unlimited web space. Host's pay for each GB of bandwidth themselves. Hard drives also aren't free, so how can they say it's unlimited? They simply are performing false advertising in order to attract customers. The average website doesn't use more than 1GB of bandwidth per month; the customer is happy as he bought something "unlimited" and the host gets a new customer, which won't cost them any more than $1-2 USD per month. But imagine what would happen if I had a website, burning much more bandwidth than an average site does, and I signed up with a hosting company offering unlimited traffic? The host would simply suspend my account and tell me, that it was using too much bandwidth. There even are companies which offer unlimited bandwidth and have a statement on their terms of service, explaining that unlimited bandwidth means 40GB, for example.


Will you really own your domain name?

When you buy a domain name together with a website hosting package, make sure the host will register the domain name under your name. It usually should be written in their FAQ, but, if there is no such information, simply contact them. This will also give you an opportunity to check how fast their customer support team replies to inquiries. If the hosting company registers domains under someone else's name, you may have problems switching hosting providers later. If you were in such situation, you would have to file for a Uniform Dispute Resolution Policy (UDRP), which costs much more than both domain name and web hosting service together.


Control Panel

For ease of maintenance, a feature called a Control Panel is a necessity; this tool will normally allow for regular maintenance, be it email mailbox additions/deletions, password resets, web additions, web count reports, statistics and so on. If the site is for any sort of business, this is an absolute must. The most popular web hosting management software currently available is cPanel. It's a next-generation web hosting control panel system that allows you to manage your domain through a web interface. The idea is to transfer as much of the control of managing your web site to you; you have the ability to manage all aspects of e-mail, files, backup, FTP, CGI scripts, and web site statistics.


Value-added services

Hosting companies offer different value-added services in order to set themselves apart from the competition. Of course, these are an advantage, but a common mistake customers make is choosing a host just because it offers many value-added services which won't be used anyway. Some of the really useful features are:

1. Auto-installer script – Auto-installers will save you time if you are going to install a forum, image gallery, content management system, etc. Installation procedures on an auto-installer script take seconds and can be performed by novices without the need of doing difficult tasks usually associated with installations.

2. Online website builder - It lets you design a website in a few minutes without having any creation software and knowledge. One very powerful website builder on the market is Site Studio; this editor allows for ease of use, full control of color schemes and themes, one-click publishing, and an array of templates to use.

webhosting for blogging service

We have given descriptions of all these four options alongwith their pros and cons.

We have also given recommendations regarding the suitability of these options.

1. Free Software + Free Webhosting

This is a completely free way of blogging. Here you pay neither for the software nor for the virtual hosting.

But there are some drawbacks of this system. It offers very few features as compared to the paid services. You cannot post pictures online or design your preferred look for your site.

The companies that provide free software and free domain hosting frequently place a banner immediately above your site. This detracts the visitors from the look of your site. You also have no discretion over the content of the advertisements.

The key advantage of this system is that it is absolutely free. This option is extremely useful for a newcomer since he/she can try this method to find if they are really interested in blogging.

This option is recommended for those people who would not like to pay anything or for the newcomers.

2. Free Software + Paid Webhosting

This option provides you free software but you will have to pay for the domain hosting.

There is a cost factor involved in this option. Minimum cost of domain hosting would be $5 per month but a realistic budget would be slightly higher, around $7-8. The annual registration fee for domain name would be about $10-30.

This system will let you do certain things that you were unable to do with the free one. Here, you can modify the look of your site and you can also post pictures. But free softwares have fewer features than paid ones.

This option is highly recommended because by just paying the cost of virtual hosting and domain registration, you can avail great features and flexibility.

3. Paid Software including Price of Webhosting

This is a subscription-based option. There are ongoing costs involved in this option.

You have to pay at least $6 per month for basic services and for advanced features the fee would be around $15 per month.

The cumulative cost for a year would reach up to $200. That makes this option a very expensive one.

Apart from customizing the look of your site and posting photographs online, you will be able to use a software that provides more features than a free one.

This option is recommended for people who do not want to be troubled with virtual hosting and software installation issues. This is the easiest possible solution. It offers great features but at a reasonably high price.

4. Paid Software + Paid Webhosting

This option provides you paid software and paid domain hosting.

The cost of the domain hosting ranges from $5 to $10 per month while the cost of the software would be at least $45 (one-time cost).

This option gives you great amount of flexibility. You can select your own domain name and have a feature-rich blogging software.

This option is highly recommended for businesses since the cost is not a major consideration.

Expired domain registration

After the dot com crash, expired domain names and expired domain name traffic have been a source of potential income. It is important to inexpensively obtain the automated tools required to track the thousands of domain name registration and abandoned websites that are removed from the domain registry and become available for purchase.

Expired domain registration and the expired domain name traffic associated with them have been only available to those who had an automated system and tools.

Now, automated tools and resources are available for identifying, appraising and even buying these domain names on autopilot.

Expired domain names are those that had previously been registered to another owner. These domain name registration are available to the open market because of non-payment of the domain name renewal fees. Such domain names are returned to the open market about forty-five days after the expiration date.

Many domain names even point to fully functioning websites while many are registered for speculation. These names are registered by speculators in the hope of obtaining a profit on the resale of the domain name.

Numerous other domain names are registered for website development, but do not appear online. In a number of these cases, the domain name owners do not follow through with respect to the website development and allow the domain registration to expire.

However, there are a number of expired domain names with fully functioning websites, receiving daily traffic from the search engines, links and banner ads. The expired domain names that get this daily traffic can earn revenues if these are redirected to another website or marketed with affiliate programs.

Earning Profit from Expired Domain Names & Expired Domain Name Traffic:

1. Buying for speculation - There is now a large and highly profitable market for reselling domain registration at present, and speculators are looking out for developing technologies and trends. Evolution is constantly taking place in technology and trends. There are markets, being watched closely right now, that are expected to grow exponentially within a short span of time. It should be a good idea to locate and register expiring domain registration that are related to new trends, technology and markets in order to earn substantial profits.

2. Buying expiring domain names and redirecting the targeted traffic - Targeted keyword domain names can help to get traffic from those simply typing in keyword rich domain names into the address bar and hitting the enter key.

3. Buying expired domain name registration and putting up generic websites - Using tools like easy website building software, third party payment processors, auto responders and other applications, even a novice could put generic websites online with keyword rich domain names that should appear in the search engine rankings. These websites can be built using expired domain names to drive traffic to them and the domain registration and the developed website could then be sold together with the domain name, as a value added commodity.

4. Buying expiring domain names of websites that are already online – A number of expiring domain names are, actually, already functioning websites. The owners of these websites either did not renew their domain registration for some reason or simply stopped operating the website. In fact, quite often, these websites already have traffic from links to other websites, search engine rankings and even directory listings.

5. Buying expired domain names and using them for marketing affiliate programs - Affiliate programs are a good way to acquire an online business without even having a product. Affiliate marketers redirect traffic from the affiliate website to the website of the actual product or service and charge a commission or a fee when any of the redirected traffic results in sales. Affiliate programs have become an automated turnkey solution for a number of entrepreneurs, especially novices.

Elements of Web Hosting

When you first start out trying to get a site on the Internet everything seems so confusing. Obtuse acronyms flow freely through the 'Beginner Friendly' information sites and definitions can be hard to come across. The main reason for this is that the Internet and the process of getting a website online is really very simple, and once people get past the first stumbling steps they rarely remember the difficulty they once had, which leads to them being unable to understand the next wave of dot com newbies.

So let's begin with defining some of the basic terms that are commonly thrown around when looking for a web host. You'll quickly realize that computer geeks like using big words for simple concepts. What do you expect from a group of people that decided to call half a Byte a Nibble?

Web Host: These are the people that supply your website with somewhere to sit and be accessed from. They're often a wealth of information, so when you're trying to find your feet it will often be worthwhile to contact their tech support and get your questions answered. Because of this, it's important to contact them BEFORE you sign up for any packages to ensure that you'll receive a timely response. Just fire an email their way and see what happens.

Disk Space: This is the same as the space on your own PC's hard drive. Web Hosts will allocate a certain amount of space to your website, usually in Megabytes (MB) or gigabytes (GB). This determines how much you can store on your site.

Bandwidth: Bandwidth is the amount of data that can be retrieved from your site within the bandwidth period. The bandwidth period is the length of time before your bandwidth gets reset once again, usually about a month. Bandwidth is measured in MB and GB, like disk space. Always find out the consequences of exceeding your allocated bandwidth before you purchase a hosting package.

Domain Name: The domain name is your personal identifier on the Internet. This is what gets typed into a web browser's address bar to reach your site. Some hosting companies will offer a domain for free, while others will have the facilities to provide one for a minimal cost.

SQL (MySQL, SQL Server etc.): Structured Query Language. This is the language used to interact with databases. Chances are that if you don't know about it when you start looking for web hosting, you're not going to need to know about it for at least a little while longer.

HTTP: Hyper Text Transfer Protocol. Basically, how the Internet works. It is the protocol governing the transfer of web pages from one place to another.

HTML: Hyper Text Markup Language. This is (usually) what you'll be using to make your website, whether directly or indirectly. Don't be scared by the name, the 'language' is very easy to learn.

FTP: File Transfer Protocol. This is a method for sending pages and files from your home PC to a server. It is quite simple to use and your host will provide login information if this is the method that they use for file access. Typing "FTP://[server details]" into My Computer on a windows box allows you to use FTP as if your server were a regular windows folder.

POP3: This is a common email 'post box' system. It is use to store emails for retrieval.

SMTP: Simple Mail Transfer Protocol. A common protocol used to send emails.

The beginner will not really need to know too much about the above two email technologies. If they're listed, good. It means you have email accounts with your website (i.e. the email name@yourdomain.com will reach you, somehow)

There are many 'languages' used to enhance websites, such as Java, Perl, ASP, .NET, PHP, etc. If you're just starting out you should try to learn simple HTML first before you worry too much about these more advanced languages. In general they're not too difficult to learn, but you'll want a solid grounding before you tackle them.

The Internet is a wonderful source of knowledge, so whenever you want information just fire up your favourite search engine and type in your problem. The Internet is full of sites about the Internet, so the information you want shouldn't be too hard to find.

Building professional websites takes a lot of time and skill, so many companies hire people to do it for them. If this is the situation that you're in, talk to the designer you're hiring about hosting, as they may have struck a deal with a webhost to provide clients with cheaper hosting packages. Also, the professional designer will know what features you're going to need in a hosting plan.

Personal Web Sites

During the last decade we have truly entered the information age. More and more people are becoming a part of the ever growing and wondrous community called the Internet. It was just over a decade ago that ‘Internet’ was just another new concept that a lot of people were skeptical about. Today however, it would be difficult to imagine living in the world without this amazing phenomenon. It really has enabled humans to reach new heights.

Some basic terminology that you should take a look at before proceeding further:

Web Page: A document that contains information created with the help of HTML.
Web Site: A collection of web pages on a particular subject.
HTML: Also known as Hyper Text Markup Language, this is used for the creation of web pages. Information is written in between HTML tags to instruct the web page as to how information will be displayed. You can also put images into the web page by using this language. Some other languages like JavaScript, VB script, ASP, ASP.NET etc. are also used to display dynamic content on web pages and for performing user driver events.

There are basically two main categories of web sites:

Personal web site: These include websites that are about individual human beings/people.
Business web site: Includes web sites that advertise and inform users about the products and services that a company is selling.

This article will deal with creating personal web sites and putting them on the web.

You too can make your presence felt on the web (if you have not already done so) by creating a web site.

The demand and popularity of personal web sites have increased at a great rate since the start of the web. People have found web sites a great way to express themselves.

A personal web site is your message center where you can upload information about friends and family and share them with the rest of the world. They can even act as a personal Blog (on-line journal).


Having a personal web site on the Internet has a lot of advantages:
* Gives you the freedom of self-expression. You can tell the world about your favorite hobbies, special interests, post your resume etc. for the whole world to see.
* Ability to keep in touch share your life) with friend and family who are far away.
* Great opportunity for making new friends and forming online communities.

Now comes the question of actually creating a web site. Surprisingly it is not a difficult task at all. In fact there are a lot of web sites that will provide you with all the tools you need to create your own web site and put it on the web, and you do not even have to know HTML to make them!
You do not even have to worry about buying up web space; almost all these sites will provide you with free hosting services. The only disadvantage is that they will probably put in banners (advertisements) of their sponsors on the site.

For example:
http://geocities.yahoo.com/
members.lycos.com

These are two of the most popular web sites where you can create your own web pages. Yahoo gives you multiple options for creating web pages. It has yahoo page wizard and yahoo page builder, which are two very powerful yet simple editors for creating pages and have a point and click interface.

Web Hosting Software

All of these reseller control panels come with control panels for your clients. They all have numerous features — advanced email management, web statistics, pre-installed scripts, multi-language support, and more. They all work on Linux platforms, while H-Sphere and Plesk also work with Windows. According to the cPanel website, a Windows version of cPanel is in development.

Other features that set these control panels apart are their degree of automation, the number of features and ease of use for the end user, and the features and ease of use for you, the reseller.
Alabanza

When you become an Alabanza reseller, you don’t just have a reseller account — you lease a dedicated server from Alabanza. Alabanza owns the control panel the server, and you resell directly for Alabanza. If you lease a dedicated Alabanza server, you can create your own reseller accounts. However, only you can set up hosting plans; resellers below you will be limited to hosting plans that you create.

Alabanza offers resellers a high degree of automation with its Domain System Manager (DSM), which can significantly reduce overhead and time spent on routine tasks:

• Account creation
• Billing and invoice management
• Credit card processing
• Domain registration
• Email notifications
• Ordering fraud protection

Even novices can sell hosting with this level of automation.

DSM also integrates with bulkregister.com for domain name registration. It does not easily integrate with other domain registrars, though.

A key Alabanza feature that resellers can offer their clients is the Xpress Product Suite, which provides web development and email management tools. The Xpress Product Suite includes SiteXpress, a website-building program that features over 300 templates and requires no web design skills.

cPanel

For resellers and end users, cPanel is known for its ease of use and range of features. cPanel’s collection of over 50 pre-installed scripts and Fantastico auto installer help clients set up their sites with little web development knowledge.

A basic cPanel reseller account comes with two separate programs for resellers to manage their business:

• WHM (Web Host Manager) is used to create accounts and packages, add and suspend sites, modify passwords, view bandwidth usage, park domains, install SSL certificates, and perform other administrative functions.
• From the reseller’s cPanel control panel, a drop-down menu takes the reseller to the control panels for each of the sites on the reseller account, including the reseller’s site.

With the addition of an optional program, WHM AutoPilot, you can automate account creation and suspension, email notifications, and other tasks. WHM AutoPilot also integrates with common payment gateways and has a helpdesk, an invoice module, and other tools.
H-Sphere

H-Sphere is designed for both Linux and Windows platforms. Moreover, resellers can set up plans for both Linux and Windows and administer sites on different servers from the same control panel. The control panel, actually a separate server, also provides administrative access to the integrated helpdesk.

The H-Sphere control panel server automates account configuration, credit card processing, domain registration, and email notifications. It also includes a built-in billing module and supports over 20 payment gateways.

From the reseller’s point of view, H-Sphere has a higher learning curve than most other control panels because of its numerous features. For example, when setting up a new plan, the administrator has two pages of features to choose from, including setup and monthly pricing for optional services.

Beginning webmasters may find H-Sphere too complicated for their needs. More advanced users, however, appreciate the features and control that H-Sphere offers the end user. A key feature is the ability to have control over separate domains with multi-domain hosting.

H-Sphere comes with the website builder SiteStudio, which guides users through a variety of style choices and stores content separately from the layout. No HTML or FTP knowledge is required.

Domain Names for Your Business

Let's say that you're creating a website for Barb's Specialty Pet Products. Should the domain name be barbsspecialtypetproducts.com?

Perhaps -- but don't stop there. Having the right domain name, or domain names, can bring more traffic to your site.

Why more than one domain name?

One domain is all you need to set up a website. But with more domains directing to your site, you can have these additional benefits:

- Bring site visitors who type variations of your domain name

- Acquire traffic that might otherwise go to your competition

- Harness the marketing power of keyword domains

Your primary domain name

If it's feasible, use your business or brand name in your primary domain. People will remember it and associate it with your business. Also consider the following factors when choosing your primary domain.

Domain name extensions

Should your primary domain end with .com, .net, or .biz, or with a country-specific extension such as .ca or .co.uk?

If your website is aimed at people in a specific country, having a country-specific domain can help:

- Site visitors will recognize right away that the business has a presence in the country of the extension. They may therefore be more comfortable buying from you.

- Some country-specific search results include sites with the relevant country-specific domain extension even if the site isn't hosted in that country.

On the other hand, if you're targeting an international audience, a country-specific domain could work against you. People from outside the country of the extension may be less inclined to buy if the business looks foreign to them.

If you want to attract both people within your country and those in other countries, have both. Each domain could direct to the same site, with each audience seeing the domain intended for them. For country-specific search results, the primary domain should be the country-specific one.

Chances are that the .com domain you want is already taken. If you use the .net or .biz version, you risk having potential site visitors go to your .com competition instead. Be sure to use the full domain name on all promotional material to reduce this risk.

Domain name length

A short domain is easier to remember, it has less risk of being mistyped, and it'll fit easily on your business cards and correspondence.

Conversely, if a short name doesn't represent your business, it's more difficult for people to remember. The short names you like may already be taken anyway.

If your business name is up to three easy-to-spell words, it'll probably work as a domain name. For a longer business name, the initials or just one or two words may be easier than remembering a combination of words.

Domain Names for Professional Sites

Shorter is better
If you want to make real money online, try to keep your domain name as short as possible. In the online world, the choices of where to shop and get information is overwhelming. A shorter name will instantly be memorable. It is always easier to remember short words and phrases.

A shorter name is good for word of mouth advertising online and offline. Customers can easily remember the the URL and therefore they’re more likely to pass it on and return to the website. The name will also stand out when it is printed on brochures, business cards and other business collateral. Liz, Dick, Kate, Feds are all examples of our incessant need to reduce every term in the English language to three syllables or less.

Easy to Pronounce
If you want a short name, you must be very creative. To be creative and strategic make sure that your domain name is easy to pronounce. It is perfectly acceptable to create a name from scratch, but it must sound like a real word when you try to say out loud. Any three or four syllable term will do a long as it easily rolls off the tongue. If you are at a loss for words, try writing a description of your product or service on paper.

This is a very easy way to come up with those little words that you can use without losing the meaning of what you’re trying to say. You can also use a dictionary and a thesaurus to come up with additional words. You can also choose a longer word but shorten it or use acronyms only. When you decide on a domain name, say it out loud a few times. If it doesn’t sound right, go back to the dictionary and try again.

Think long term
You want a domain name that will last a very long time. If you pick a name that is a slang term or too cutesy, you could find yourself looking for a new name in a year or two. This is not the best way to proceed. Once you build a certain level of online success, the traffic will follow the domain name. You don’t want to mess with your brand and your online reputation with redirects and ‘we have moved’ notices. Online customer will buy, but only if your site makes it convenient for them to do so. If you don’t see yourself using the same domain name three to four years from now, get a new name before you set up your website.

Trademark Searches
Do a trademark search. If you build up your online business and domain name, you don’t want to find a court order ordering you to give it up because it belongs to another company. Remember, the traffic and therefore your sales will follow the domain name to the new company.

To do a quick trademark search go to the United States Patent and Trademark Office (http://www.uspto.gov) for domestic searches and the International Trademark Association (http://www.inta.org) for international searches. If your name is cleared, then consider getting a trademark to protect your busines

Cheap Web Hosting is No Bargain

Well bargain priced website hosting may just represent the
perfect example of watching a jar full of pennies while
bucket loads of dollars fly out the window!

When I launched my first website way back in the “dark ages”
of 1997 I paid almost $150 a month in hosting and data
transfer charges.

My web host watched how many files I uploaded like a hawk
and always seemed to send their hefty invoices earlier with
each passing month.

I’m obviously not the only one who felt that way, because
suddenly a whole industry of “bargain” web hosts sprang up
all over the web.

On the surface they all sound great, especially when you
think you can go from $150 a month down to $4.95 a month!

Five bucks a month sounds great, until you realize the
amount of data transfer (number of page views) and bandwidth
(the amount of data transfer your host allows in a 24 hour
period) you get for that low price severely limits your
ability to do business.

This realization - along with a panic attack and a quick
lesson in how data transfer and bandwidth get calculated -
usually comes at the least convenient time.

When you exceed your limits, a bargain host usually just
shuts you down with no warning.

Most webmasters realize they’ve made a mistake by choosing a
bargain host when their site suddenly gets shut down in the
middle of a big promotion because of a traffic spike.
Believe me, everything just stops!

Here are a few bargain hosts that provide good service, but
you really need to really check the fine print for how much
bandwidth they allow.

www.FeaturePrice.com

For $24.95 a month you get to host up to six independent
websites with a single account. You get unlimited data
storage, unlimited email and a variety of other higher end
services, but their bandwidth policy seems hard to
understand.

www.HostSave.com

Host Save is another low price hosting company that delivers
a wide range of services for only $6.95 per month. They
recently raised their allowable data transfer, but their
policy on how much bandwidth you can use at a given time
seems non-existent.

www.DotEasy.com

For $25 DotEasy offers a domain name purchase along with one
year’s hosting. Sounds incredible until you read the fine
print to discover they limit you to 1 Gigabyte of data
transfer a month. Not much data once you start getting
reasonable site traffic.

The moral here? Either be prepared to have your business
shut down mid-stream if you get successful, or pay a few
extra bucks each month to ensure you have enough bandwidth
and data transfer.

At a minimum, specifically ask and read the fine print about
the host’s bandwidth and data transfer policies before it’s
too late!